About Us

Nine Aught ™ | The Ignition Brand ™ - One brand for ALL Gearheads

Nine Aught™ is built for those who live to ride, wrench, cruise, crawl, or race. It exists for anyone fueled by throttle-driven passion. We’re here to remind the world that while our machines may be different, the feeling is the same. That pulse of adrenaline. That escape. That moment you lose yourself and find yourself behind the wheel or bars. This brand is for that.

 

THE IXO FORMULA™

I = Myself
X = Multiplied by (The Product)
O = Aught (Everything… or Nothing)

The IXO Formula is more than a logo, It’s a philosophy. Your identity shaped by the machine you ride, the roads you’ve taken, and the choices that define you. Whether you’ve built it, bought it, crashed it, or conquered something in it, you are the product of everything… or nothing. That’s the IXO Formula.

 

THE IXO SIGNAL™

The IXO Signal isn’t just a brand symbol, it’s a recognition code. A cue that says, “I see you, I respect the ride, and I know the feeling.”

But it’s also a reminder. 

A reminder to keep an eye open, and an eye out, for each other. For the rider splitting lanes in traffic, for the one cruising up front where it’s safer. For the modified car that stands out as it passes, not to show off - but to show what they’ve built.

The Signal means inclusion. Respect. Awareness. It bridges the divide between styles, machines, and preferences, and unites us through the one thing we all share:

The feeling of being out there.

When you see someone flying The Formula Logo or The IXO Signal, it's not just a style choice. It's a statement:

"I have a story. Ask me about it, and tell me yours"